网飞公司 Looks to China for Expansion, Calls Plans Modest
网飞公司 currently offers its subscription video-on-demand service in over 50 countries. 如果公司有自己的方式, 中国很快也会加入进来, one of the world's biggest markets, to that list—although it calls its plans modest.
据彭博社报道 on Friday that 网飞公司 is holding early talks with media companies in China about an expansion. Companies involved include Wasu Media Holding and BesTV New Media. 网飞公司 executives have also spoken to other companies about obtaining the needed licenses. To operate in China, 网飞公司 will need to work with a local partner. Wasu is one of the seven companies licensed to broadcast TV online in China.
China's online video market is valued at $5.90亿年.
在报道中， 《百家乐软件》 详细的 some of the unique problems 网飞公司 would face in China: It would need to censor the content it offers, and it doesn't hold Chinese distribution rights for some popular video, including its own original series 《百家乐软件》.
Speaking about Chinese expansion in January, Reed Hastings, 网飞公司的首席执行官, 说, “如果我们去, it will be a modest investment." That's party because the service won't have as much content to offer subscribers.
In February of this year, 网飞公司 announced that it will 进军日本 in the fall, marking its debut in Asia. To prepare for the move, 网飞公司 opened a regional office in Tokyo.
网飞公司 plans to operate in 200 countries by the end of 2016.
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